A Person is a Student is a Customer is a Product is a Thing
May 28, 2015
Ever wonder why universities have marketing departments? Marketing is a tool for profit maximization. Marketing is what you do when you need to increase your target segment, not when your organization, by its nature, sends potential clients away every year. Ever notice how fiercely universities are engaged in brand management? There are special colors and … More A Person is a Student is a Customer is a Product is a Thing